My message to the industry on losing the election (June 20, 07)

To: The TREB board of directors and staff, CREA, RECO, OREA and the Toronto Star
I want to thank everyone at TREB and the board of directors in particular for the great experience I had as a director. I have learned a lot from you individually and from the exposure to organized real estate at its upper levels including my participation at CREA and the MTC. TREB is a well run and effective organization and will continue to be so. Congratulations to all who ran in the election especially to those who won.

I knew before running that my proposed changes would be difficult for the membership to accept. But after 26 years in the business and 5 as a TREB director I felt compelled to act and to help level the playing field for all members and ultimately the consumer. My position has not changed and I will continue to press for the changes that I feel desperately need to be made.
My platform is still available at www.michaelmanley.ca and can be summed up in the following with additional comments;

My belief that MLS.ca is unfair to certain members and that a TREB produced IDX solution was a way to correct this unfairness, may or may not come about. At the misnamed TREB focus group that I attended last week, a TREB produced IDX was the desired solution, but I see the same forces that were adamantly against electronic voting already gathering steam to kill this initiative. Too divisive to do something that would be fair for all, by taking away certain advantages that some currently have.
What I do see is that CREA will have to make some changes. I do not believe CREA will continue to be able to justify charging all members the same for MLS.ca but restricting the benefits to only those members who have listing contracts. There is no provision for members who have buyer contracts to participate. This is not fair. I still believe, adamantly, that CREA’s use of MLS in the MLS.ca name, an advertising vehicle’s name, degrades the MLS brand especially in the minds of buyers. This has always been a divisive issue in our industry. As it stands the current situation hurts a buyer agent’s credibility while benefiting a listing agent’s credibility.

A fair offer system. This is a hot button issue within our industry and with consumers. This issue has received significant media coverage and will continue to do so for as long as consumers remain disillusioned with our current offer system, actually the lack thereof.

I now believe that it is the brokerages themselves that will have to step up to the plate and deal with the lack of a system, guidelines, rules, and to the total lack of transparency in the offering process. I also believe that the brokerages themselves will have to take responsibility for the discipline of their members.

Since joining TREB as a director a few things have become very clear to me. TREB is an industry organization that exists to serve the best interests of all its members and has no interest in the end experiences of the consumer. I feel that other than spending hundreds of thousands of dollars in advertising trying to convince consumers that we are “perfect” TREB has no focus on the issues that are important to consumers.
Before RECO, TREB was deeply involved with the ethics and business practices of our members, but now ethics and business practices are the responsibility of RECO. The problem with this is that RECO unlike TREB has limited direct involvement with our members and it’s a Herculean if not impossible task to regulate and monitor the internal workings of approximately 1,000 brokerages and the ethical behaviour of 25,500 members.
I believe that since TREB dropped its code of ethics and any responsibility for brokerage activities that an ethics void has been created within our industry. I believe RECO is doing it’s very best to fulfill its mandate, but needs help. It won’t get it from TREB, so it must come from the brokerages and members themselves. I believe it is in the brokerages best interest to become much more involved with systems, guidelines and operating rules with guidance from RECO and to become more proactive in disciplining members who break these rules.

Designated Agency. It’s time will come. It makes too much sense for it not to happen. I had it as one of my election platform planks with the hope that I could push RECO, OREA and the Ontario Government into doing something sooner than later. I’m still hopeful.

Other comments and concerns;
The Toronto Star, June 13th, article “Real estate market hot and shady, broker says,” may be viewed as having caused damage to the reputation of the local real estate industry. While I regret some of the inaccuracies in the article it is important that it is known that this article was in the works long before I was asked for comment. In fact the TREB election made the story more relevant. The journalist that produced this article was inspired by letters and emails that he received from consumers that had questioned the ethics of various realtors they had recently dealt with.
Consumer complaints continue to mount and ignoring them will eventually create a crisis in our industry. In the end I think media coverage that causes us to question or re-examine the ethics of our business practices will do us a lot of good. I am and will continue to be an outspoken proponent of reform.
Admittedly there were several inaccuracies in the Star article and I was shocked by the headline, not just because I’m not a broker, but because I didn’t say that. I guess the headline writer can get away with this by not using quotes. The actual quotes are accurate I believe, I do find it amazing that by taking a quote like “between 10 and 20 percent” becomes me saying that I believe that between 10 and 20 percent of transactions in TREB’s market involve actions that are questionable. A big stretch from whatever I said as I do not believe for a second that there are anywhere near that many problems. I also understand that an editor took out the part where the writer quotes me as saying that the vast majority of REALTOR’s are honest, hard working and put the best interests of their clients first.
I’m glad the article made it to the front page. While many in the industry feel that it is negative coverage it is in fact a good thing that I was involved. Had the article run as originally intended it would have been a catalogue of consumer complaints and injustices with no real answer from the industry.
My involvement brought a problem that exists, at least in the mind of the public, to the forefront of our industry and showed the public that somebody was trying to do something about it. This takes a lot of courage when you know the backlash from your colleagues will be severe and mostly motivated by fear and a protectionist instinct.

Finally, I was very surprised that a respected industry educator would use all or portions of his vast mailing list (he claims 27,000) gathered from Ontario REALTORS who attended his educational seminars, members who gave their real email addresses to him for the purpose of getting educational materials, would use this mailing list to personally attack me and support my opponent by making wildly inaccurate accusations, and then claim to have rectified the inaccuracies by emailing a retraction of sorts to his personal email list of 50.
I will continue to work for the betterment of our industry.
Regards,
Mike

June 06, 2007

What my worthy competitor says about my positions and my responses

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My worthy opponent says:

"My opponent’s mandate, attacks the very foundation of our system calling for radical ideas which will divide organized real estate and threaten the progress we have made as a profession to date, and undermine the MLS system"

Michael Manley says:

"I do not plan to tamper or radically change our agent MLS system. Our MLS system forms the backbone of our MLS marketplace and its protection has been TREB’s number 1 priority for many years. My plan calls for us to make change to our data that appears on the public MLS.ca website that will create a fair marketplace for all our agents and not just benefit agents that have property listed for sale.

I don’t think that being fair to all TREB members is a radical Idea. My opponent is misrepresenting my intentions in order to create fear among the membership. The IDX concept that I am proposing has to do with the fair use of our data on MLS.ca and has nothing to do with the operation of our MLS system. Most consumers and even some TREB members are confused about the differences between MLS.ca and our MLS system. I have been deeply involved with our MLS system and the public MLS.ca. I do understand the differences. Real Estate Board IDX’s have already been made available in London, Ontario and in BC. They have been well received by member agents in those regions."

My worthy opponent says:

"If the past 10 years of a prosperous market has taught us anything, it is to "stay the course", always building, improving and progressing on our blueprint and NOT to start an unnecessary process of radical, divided and dangerous change on a proven, successful trusted system"

Michael Manley says:

"If we only look to the past and don’t look to see were we are currently headed we will make no changes whatsoever. This is not leadership nor is it progressive. This style of leadership is driving forward while looking backwards. Making changes to the way our TREB data appears on the public MLS.ca making it fair to all our members is not a radical idea and has nothing to do with the way our MLS System and marketplace works".

My worthy opponent says:

"It is a well known fact that in the majority of cases, it is the co-operating salesperson who sells the listing.  While there are cases on ‘double enders’ this is not with high frequency".

Michael Manley says:

"A study from 2003 of 2100 sales in the Toronto area shows that 24% of those sales were multiple representation sales of which 9% were what we would call true double-enders. 24% leads to a lot of confusion and 9% leads to a lot of conflict of interest. While I was a director of the MTC (develops and operates MLS.ca) I was amazed at how many respected Canadian REALTORS thought that confusing the consumers was good for our business. I for one do not believe confusing consumers is good for our business".

My opponent says:

"MLS.ca is an excellent tool for the consumer and its sole objective is for the purposes of advertising THE LISTING. It is the Listing Broker who incurs the marketing and advertising costs, etc. and it would be counterproductive and divisive to alter what MLS.ca site stands for"

Michael Manley says:

"MLS.ca is an excellent tool for the consumers, but it could be so much better. MLS.ca is an advertising web site paid for equally by all Realtors and populated by data that belongs equally to all Realtors, yet only agents with active listings get the benefits. This is not fair. Also using MLS in the name degrades the value of our true MLS system especially for buyer agents. MLS.ca now stands for confusion and unfairness and I believe that if we don’t do something about this soon we will see many problems arise for our industry.

Looking out the rear window is not a leadership solution. It is MLS.ca that is structured to perform in a divisive way. I understand there are those who feel that making MLS.ca fair to all is not in their own best interest, as they are the current beneficiaries of the unfairness". 

My worthy opponent says:

While I acknowledge a multiple offer situation is frustrating to both the buyer and the co-operating salesperson there are industry standards and they exist in the MLS rules and regulations and in the Real Estate Brokers Act.

Michael Manley says:

"TREB has one MLS rule regarding offers and that says; for a property to be on our MLS System it must be available for offers.

RECO has one rule regarding multiple offers and that says; that if there are multiple offers you have to inform all agents with offers how many there are. That’s it for our Industry standards regarding multiple offers".

My worthy opponent says:

In conclusion, I believe the current MLS system and its technological enhancements are a unparalleled service.  My opponents mandate is divisive in nature and threatens the successful running of the Toronto Real Estate service.  The issue is not one of salespersons versus salespersons but one of progress and talent

Michael Manley says:

"When I raced motorcycles I learned not to look backwards too much. One time I spent too long looking backwards wondering what had happened to my competitor who I had just passed for 1st place. He had some mechanical problem. When I looked up I was headed straight for a gravel pile at 80 MPH. This was not good. I believe that to keep ahead of our competitors and to keep on track we have to understand the past see where we are now have some vision of a better future".

If you believe that the past is as good as it can get, vote for my opponent. If you believe the future can be even better than the past, vote for Michael Manley. Every vote counts.

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May 18, 2007

We need to have Designated Agency in Ontario

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Currently according to RECO and the Ontario government when a buyer or seller hires a person who is an Ontario REALTOR "agent" to represent them in a real estate transaction, that REALTOR (individual) becomes their "agent." The law in Ontario is that the buyer or seller contract is with the Brokerage and not with the individual agent, so everyone working for that brokerage becomes an "Agent" for the buyer or seller.

This means that all "agents" from a brokerage who have an offer on any property listed by any agent from that same brokerage are in what is called a multiple agency situation (used to be called dual agency).

It gets even more complicated. If 2 or more "agents" from the same brokerage have offers on another brokerages listing, then they too are in a multiple agency situation. Most times in a larger brokerage you don’t know who has an offer on what property and all of a sudden, at the offer table, you find another "agent" from your own brokerage has an offer too. Both of these agents must then go to their clients and inform them they are in a multiple agency situation and need to get some new forms signed, and have to tell them that they now have to follow the multiple agency rules, which basically say that their "agent" can not now negotiate for their best interest. because they have to be fair to the other client form their brokerage.

This is all very confusing to everyone, "agents" and consumers alike.

Agency law has been set up this way because it is believed that all agents working for the same brokerage have a conflict of interest if they are in what is currently defined as a multiple agency situation. In reality most "agents" actually work for their specific clients no matter what the agency law says. This leads to nothing but confusion.

The only time there really is an actual conflict of interest is when a listing "agent" becomes the ‘agent" for a buyer of a property where that "agent" is also representing the seller. How often does a listing "agent" explain to a seller the rules of multiple agency, especially where the listing agent can not now negotiate for the best interests of the seller which may cost them thousands of dollars? No wonder everyone is confused and RECO gets lots of complaints from consumers regarding the problems that arise out of multiple representations.

The leadership solution is to demand that Ontario and RECO adopt designated agency, which has been pioneered already in many progressive jurisdictions.

Designated agency means that individual "agents" are designated to be the agency representatives of each individual buyer and seller. The brokerage itself is not designated as the agency. This means that all "agents" working for the same brokerage would not be in multiple offer situations when they have a buyer who wants to put in an offer on one of the brokerages listings, or when there is more than one "agent" from the same brokerage representing buyers competing for any listing. It would be like the real world works and the confusion would be reduced dramatically.

What Designated Agency also means is that multiple agencies would only take place when a listing "agent" also is the "agent" for a buyer, or when an "agent" is representing more than one buyer for the same property. In both of these situations there are huge conflicts of interest and multiple agencies in these situations would be not allowed.

This does not mean that an "agent" can not represent both parties to a transaction, but the representation would have to be agency for one and customer status for the other. A listing "agent" can still "double end" a property, but the buyer would have to be signed as a customer and not a client. This is fair and would take away the confusion, and a lot of RECO complaints.

Vote for Michael Manley and he will push the industry to adopt Designated Agency. Vote Now.

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We need a fair offer system

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TREB has been trying to figure out how to make the offer process fair for years. So far all the effort has gone into trying to create MLS rules that would make the offering process fair. RECO’s position is that offer presentations fall under the code of ethics, in particular, that everyone must be treated fairly.

Unfortunately MLS rules can not solve this problem and trying to impose RECO’s disciplinary procedures regarding the code of ethics on every instance of abuse just won’t work.

TREB should take a leadership position for the Ontario industry and develop an online offer system that would comply with RECO’s fairness requirements and Ontario’s privacy regulations. There are many systems currently in use on the internet in the product buying arena and in the travel business that could be used as starting templates.

An online offer system would not be mandatory, but if buyers and buyer agents create a demand for sellers to use a fair offer system, then it would become a selling advantage for sellers and would be readily adopted, especially when agents are using pricing as a marketing strategy.

Vote for Michael Manley and he will push for a FAIR OFFER SYSTEM. Vote Now.

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Independent Agents Find Business Tougher. Here's why!!

For information about Michael Manley click ... "ABOUT" to the right.

In 1995 Ontario Government regulations came into effect creating Buyer and Seller agency. Prior to this all real estate agents represented the seller, no matter what the buyers thought, or the agent working for the buyer felt. The government realized that buyers needed to have independent representation..... Independent from the listing agent and so buyer agency became a legal reality.

Unfortunately the industry (management) has not embraced the importance of buyer agency to the fullest. As a result Independent buyer agents are finding it harder and harder to sustain their business. New agents coming into the business are finding it more and more difficult to find buyers from advertising.

A prime example of the Industry prejudice against buyer agents is MLS.ca. MLS.ca is the most successful real estate advertising site ever, it had 93 million viewers last year who looked at over 3 billion pages of information. These MLS.ca viewers sent 3.2 million emails to agents. A phenomenal result ... all of these emails went to listing agents, none went to buyer agents.

MLS.ca and the TREB listing information on MLS.ca is owned equally by all agents who are members of TREB and CREA. Currently there is no possibility of an agent without a listing to advertise on MLS.ca. This is not fair. Some Real Estate Boards have solved this inequity by adopting, what we call in the industry, an IDX solution. If we are not going to be the leader in our industry, at least we can be a quick follower and adopt an IDX solution as soon as possible to correct this inequality.

Another problem that has emerged over the last 10 years, where the industry has been searching for solutions, is the problem of multiple offers and the fact that there is no industry standard or system for handling multiple offers. This has lead to both buyers and buyer agents feeling that they have been taken advantage of. The current situation is that the listing agent controls the offer presentation and can organize the process any way they feel like. This wide open situation leads to abuse or at least leads to many buyers and buyer agents feeling they have not been treated fairly. We need to have what I call a "fair offer system". Many fair offer systems already exist on the internet and we can make one available to our buyers, sellers and agents. It's no wonder that real estate agents rate at the low end of the trustworthy scale; we are our own worst enemies.

Another problem is the very real confusion over "agency" in Ontario. As I understand it most consumer complaints to RECO have to do with actions involving dual agency. Both agents and consumers are confused about the silly agency laws we have in Ontario. Other jurisdictions have solved these problems and the confusion by adopting what is called "designated agency". We need to do likewise?

I, Michael Manley, want to be president of TREB to focus the boards efforts on solving these problems. I believe the independent agent is the backbone of organized real estate and needs TREB's support. Vote for me to give me a mandate to push for these changes.

If you agree or disagree, please let me know by clicking on the options to the right. Let me know if you a are a TREB member or a member of the public. Tell me your experiences. I'm interested.

We Need an IDX solution

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IDX stands for Internet Data Exchange. Basically these are fancy words for what we would call Advertising. An IDX is an internet advertising format that makes all TREB’s listings available to all TREB members to advertise on their own web sites.

The key is that all TREB MLS listings are shown on your web site with your information as the contact person. The listing brokerage is shown in the information, but the listing sales representative is not.

Since TREB owns the data in our MLS system, TREB can decide that all listings placed in our MLS marketplace will automatically will be available to all our members in their IDX websites. If a brokerage does not want to have their listing appear on other agents IDX web sites they have the option of not placing the listing in our MLS Marketplace.

As TREB would be providing the data and format for the ads we would not be limited to what CREA’s MLS.ca provides. TREB could add Google Maps and other add-ons that the consumers want and that MLS.ca does not provide. MLS.ca is very limited in what it can offer as it has to satisfy the needs of all Canada, whereas TREB can be more flexible as we only have to satisfy our members.

Benefits for agents in TREB adopting an IDX solution.

1. All TREB members who own TREB and TREB’s data equally; will have equal access to TREB listing data for advertising.

2. Agents will be able to customise their web sites to promote their specialties.

3. Agents will be able to customise their web sites to attract the type of clients that they would like.

4. TREB could provide the listing information in different languages for Toronto’s many different communities and foreign buyers.

5. When agents advertise their own web sites they will be able to gain the benefit of consumers viewing all TREB listings on their web site without the fear of losing these customers to the listing agent.

6. Agents and brokerages will be able to add additional information to enhance the consumers visit to their web sites and in viewing listings on their site, benefits such: as area demographics, school reports, Crime statistics, local business information. The sky is limited only by your imagination.

7. Agents will be able to show as much listing information or as little information as they like, within the parameters of TREB’s IDX policy. (Privacy is always a paramount consideration)

Benefits to the consumer in TREB adopting an IDX solution

1. Since TREB will be providing, from TREB servers, the information on the agent IDX’s there will be no lag time as there is with MLS.ca. It can take days for TREB’s listing data to get on the MLS.ca website.

2. Consumer frustrations in finding many properties already sold on MLS.ca will be reduced as TREB member’s IDX’s will be able to show properties that are sold conditionally as such.

3. Consumers will love the enhancements such as Google Maps that TREB can provide.

4. Treb will be able to respond to consumer wants and implement changes much more quickly than MLS.ca. It takes years to change things at MLS.ca, if ever. I know.

Questions:

Does this mean that TREB listings will not be available on MLS.ca?

Treb listings will be available on MLS.ca but not in the current MLS.ca format. When a consumer goes to MLS.ca and ends up wanting to look at TREB area listings their search will produce the requested information, but the information will be on a TREB members IDX.

How does it get decided on whose IDX the listing information will show up?

The simple and fairest way is for the distribution to be selected at random from all our membership, but this may not be the most effective for our members and may not be the best way of providing the best outcome for the consumer. If a buyer is looking for properties in the country and gets an agent that really only wants to deal with downtown condo’s this may be a problem. It would be better if the consumer was directed to an agent that dealt with that type of property in that area more specifically. This kind of system can be set up giving our members the choice of what kind of prospects they would like to receive. These choices would be at the option of the member. The beauty of this kind of system would be that each agent would then have funnelled to them the type of buyer they want to deal with.

If you have questions please email me and I will answer them and post the answers here. mikemanley@torontothegood.com

The following are PDF examples of IDX listing ads for the same listing from different London Real Estate Board agents. These are simple IDX's  mls398786LynneMallette.pdf  mls398786pieterson.pdf

The following are examples of IDX ads that are interactive with the data allowing buyers to book an appointment etc. these are more how I would envision our TREB IDX ads to look.   heckler_homes Link    CBburnet link

Vote for Michael Manley for an IDX solution and a fair playing field for all agents. Vote Now

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Continue reading "We Need an IDX solution" »

May 13, 2007

Please tell me why you disagree!!

Click on the comments button to see a list of comments and to make your own. Please let me know if you are a REALTOR or a member of the public. Thanks

Your email address will not appear in your response and if you do not want to use your "real name" use an alias, and don't worry about the URL, but tell me what you think.

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Mike Manley REALTOR.

Independent agents find business tougher

For information about Michael Manley click ... "ABOUT" to the right.

In 1995 Ontario Government regulations came into effect creating Buyer and Seller agency. Prior to this all real estate agents represented the seller, no matter what the buyers thought, or the agent working for the buyer felt. The government realized that buyers needed to have independent representation..... Independent from the listing agent and so buyer agency became a legal reality.

Unfortunately the industry (management) has not embraced the importance of buyer agency to the fullest. As a result Independent buyer agents are finding it harder and harder to sustain their business. New agents coming into the business are finding it more and more difficult to find buyers from advertising.

A prime example of the Industry prejudice against buyer agents is MLS.ca. MLS.ca is the most successful real estate advertising site ever, it had 93 million viewers last year who looked at over 3 billion pages of information. These MLS.ca viewers sent 3.2 million emails to agents. A phenomenal result ... all of these emails went to listing agents, none went to buyer agents.

MLS.ca and the TREB listing information on MLS.ca is owned equally by all agents who are members of TREB and CREA. Currently there is no possibility of an agent without a listing to advertise on MLS.ca. This is not fair. Some Real Estate Boards have solved this inequity by adopting, what we call in the industry, an IDX solution. If we are not going to be the leader in our industry, at least we can be a quick follower and adopt an IDX solution as soon as possible to correct this inequality.

Another problem that has emerged over the last 10 years, where the industry has been searching for solutions, is the problem of multiple offers and the fact that there is no industry standard or system for handling multiple offers. This has lead to both buyers and buyer agents feeling that they have been taken advantage of. The current situation is that the listing agent controls the offer presentation and can organize the process any way they feel like. This wide open situation leads to abuse or at least leads to many buyers and buyer agents feeling they have not been treated fairly. We need to have what I call a "fair offer system". Many fair offer systems already exist on the internet and we can make one available to our buyers, sellers and agents. It's no wonder that real estate agents rate at the low end of the trustworthy scale; we are our own worst enemies.

Another problem is the very real confusion over "agency" in Ontario. As I understand it most consumer complaints to RECO have to do with actions involving dual agency. Both agents and consumers are confused about the silly agency laws we have in Ontario. Other jurisdictions have solved these problems and the confusion by adopting what is called "designated agency". We need to do likewise?

I, Michael Manley, want to be president of TREB to focus the boards efforts on solving these problems. I believe the independent agent is the backbone of organized real estate and needs TREB's support. Vote for me to give me a mandate to push for these changes.

If you agree or disagree, please let me know by clicking on the options to the right. Let me know if you a are a TREB member or a member of the public. Tell me your experiences. I'm interested.

May 11, 2007

Please tell me why you agree.

Click on the comments button below to see the comments and to make your own. Please let me know if you are a REALTOR or a member of the public. Thanks

Your email address will not appear in your response and if you do not want to use your "real name" use an alias, and don't worry about the URL, but tell me what you think.

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Mike Manley REALTOR.